6 mars 09:00Västra Götaland

"Design is more than half the product!"

Packaging design is crucial and often decisive for the future of a product. It needs to be both visual and functional. 

When designing packaging you are looking at two aspects. Structural design which is what material to use and how deep, wide and high we want the packaging solution to be. It needs to fit a filling line, a pallet, a truck, a retail shelf, a fridge, etc.

The other dimension is graphical design which gives the product an identity. When taking a product to market positioning is key and that is a job for packaging.

It is always of interest, both for brand owners and for the packaging industry, to learn more about what is going on and what are new possibilities. 

Organised by

@Packbridge felix@packbridge.se

Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.