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6 March 08:30Beerbliotek Tap Room

"Design is more than half the product!"

Packaging design is crucial and often decisive for the future of a product. It needs to be both visual and functional. 

Packaging design has two dimensions, at least. It is about material, shape and dimensions, the structural design. The product needs to fit a pallet, a truck, a retail shelf, a fridge, etc. But also, a filling line.

Pack design is also about graphical design and the identity of the product. Positioning is key for marketing and that is a job for packaging. 

Here is an opportunity to catch up with trends and what’s new. The morning of March the 6th we are going to discuss packaging design from several angles. The brand owner's, the designer's, the coordinator's and the packaging supplier's.

The event will take place at a well-known and well appreciated craft brewery, Beerbliotek. We will meet in their Tap Room where we will be next to production and filling lines.

Register here today

Here it is!

Kungssten Brewery & Tap Room, 

Varholmsgatan 4, Göteborg

Register here today


Registration and coffee


Welcome and introduction


Solving design, when you don't have the time

How do you solve design issues when you've averaged one new beer per week for four years? You have to come up with super creative solutions, that cover printing, designing, packaging, photography & 3D/CGI. 


Grow with the Can

Support your brand with all the benefits of the can. 


Networking Break


Trends, timing and commercial success

Commercial success based on user insights. Creating user centered design meeting actual consumer needs.


Stronger competitiveness through design

Bad news: The war of winning the future customers (digital nomads) is every marketing managers night mare… Good news: Using design as a platform to connect to your customers can make you win the customers.


Networking Break


Packaging in the on-line shop

What are the packaging design consequences when the product goes from the shop shelf to a tiny picture in a phone? What is needed for maximum product recognition? Mads from Collabra together with Jonas Åkermark from Essity.


Light Lunch



Darryl De Necker

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Robert Östman

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Jonas Åkermark

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Jonas Svennberg
Zenit Design

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Tomas Westergren
Ball Corp.

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Mads Husvik

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Organised by


Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.